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<p>If you offer your services on a freelance basis, you may be able to benefit from the monthly subscription model. This formula, well-known in the field of digital products, is gaining popularity among self-employed people offering various services: writing, design, nutrition, photography, strategic support, etc.</p> <p>Rather than billing each contract separately, you offer your clients a subscription to your services and pay a fixed amount each month in exchange for specified access to your expertise. A concrete way to stabilize your income, while strengthening your bond with your customers.</p> <h3>Why sell your services as a subscription?</h3> <p><strong>To stabilize your income</strong></p> <p>When you are self-employed, your income can fluctuate from month to month. Offering your services as a subscription is a complete game-changer. Since your client&#39;s pay every month to continue working with you, you have a better idea of your future cash flow. This allows you to have a medium and long-term forecast of your income and to better plan your company&#39;s budget. This business model can be especially reassuring for freelancers who feel constant pressure because of financial instability.&nbsp;</p> <p><strong>To reduce the time spent looking for new contracts</strong></p> <p>Ah, prospecting... This is a mandatory step for most people who are self-employed. However, if you make the leap to monthly subscription sales, prospecting will take up less and less time in your daily life. It may even disappear completely if you have enough repeat customers! This will give you more time to accomplish what really drives you.</p> <p>In addition, it is much easier to get a second contract from a satisfied client than to get one from a new one. Focusing on loyalty can therefore become an important strategy for the growth of your business, allowing you to increase the lifetime value of your customers.</p> <p><strong>To create a lasting relationship with your customers</strong></p> <p>The first contract with a client often requires a lot of energy. You have to get to know each other, establish effective communication, adjust your way of collaborating. This can be energy intensive. On the other hand, the more you work with one person, the simpler everything becomes. You better understand their needs, preferences, and way of expressing themselves. Result? Better workflow, less friction, and more efficiency on both sides.</p> <p>The monthly subscription promotes this type of long-term relationship. Over time, your customers develop a bond of trust with you, and they will automatically think of recommending you to their network if someone is looking for similar services.</p> <p>Your customers benefit too! They have priority access to your services, so they no longer need to manage each project as a separate contract, simplifying exchanges. You can also provide them exclusive offers reserved for your monthly customers, such as an online platform of interesting resources.</p> <h3>Setting up your monthly subscription offer</h3> <p><strong>Choose which services will be included in the offer</strong></p> <p>Subscriptions are often associated with business activities of community managers, web writers, or content creators. However, there is a way to adapt almost all companies to this business model.</p> <p>Take photographer <a href="https://megapixie.com/" target="_blank">Annemie Tonken</a> as an example. Her subscription offer is simple: her clients pay a monthly fee and can book a certain number of sessions with her during the year. It&#39;s not something that was done in her market, but she was able to think outside the pre-established framework to create a package that worked and ensured recurring revenue. In her experience, she found it easier for families to spread the cost of a photo session over several months instead of paying for it all at once. Their monthly payments also motivated them to make appointments instead of always putting off taking professional photos.</p> <p>So, think about it: what services do your customers use regularly? How could you adapt your offer so that it becomes a useful tool in their daily lives? And if you offer a top-of-the-line annual service, would your customers have an interest in paying for their purchase in monthly installments?</p> <p><strong>Identify customers who could benefit</strong></p> <p>When launching your new monthly subscription, remember to reconnect with old contacts you enjoyed working with. It is especially wise to write to these one-off clients who send you contracts a few times a year. They are the ideal partners: they already know you and have recurring needs. Offer them a tailor-made monthly package that suits their reality precisely.</p> <p>For example, a web writer might offer ten blog posts a month to a communications agency, and a nutritionist might offer each subscriber a monthly package that includes a personalized meal plan every week, along with email follow-ups.</p> <p><strong>Clearly define your offer.</strong></p> <p>In concrete terms, what do you offer your customers with their subscription? Determine the conditions, inclusions and exclusions. How often do they have access to your services? What exactly do you guarantee? What are the conditions for cancelling the subscription? A well-drafted and clear <a href="https://fr.momenteo.com/blogue/limportance-davoir-un-bon-contrat-de-service">service contract</a> is a must to frame the relationship and avoid problems.</p> <p>You don&#39;t have to offer the same service to everyone! Offer different levels of service (from basic to premium), so that everyone can find a plan adapted to their needs and budget.</p> <p><strong>Make your management easier with the right tools</strong></p> <p>Once your subscription offer has been defined, it is essential to equip yourself to manage it effectively.</p> <p>For recurring billing, Momenteo is the perfect tool. You can schedule invoices to be sent automatically at the frequency of your choice. The result: fewer administrative tasks, more time for your contracts.</p> <p>If customers need to book a time with you to take advantage of the service, a tool like Calendly will make it easier for you to book an appointment. This automates bookings and avoids back-and-forth emails, which is especially useful in a monthly subscription context where the frequency of meetings is predictable.</p> <p>Offering your services on a subscription basis is not a miracle solution, but it is a model that has a lot of potential for self-employed people who want to build a more stable, better planned and less energy-intensive business.</p> <p>With the right tools in hand, like <a href="https://fr.momenteo.com/blogue/limportance-davoir-un-bon-contrat-de-service" target="_blank">Momenteo</a> for recurring billing, you&#39;ll gain efficiency while simplifying your customers&#39; lives. Why not give it a try?</p>